H IS FOR HAAPSALU

08/07/2019
Haapsalu is a coastal resort town on the northwestern edge of Estonia.


It is probably most notable as the place where artist Ilon Wickland grew up before escaping the Soviet invasion in 1944. Wickland fled to Sweden as a refugee, before eventually making her name as the illustrator of many books by Astrid Lundgren, author of the Pippi Longstocking stories, amongst others. There's a gallery and even a themepark - Ilon's Wonderland - dedicated to Wickland's work.

As part of our tour of Estonian heritage, we were mostly interested in Haapsalu's 16th century castle, which has recently undergone extensive conservation and renovation work, overseen by Director Jaak Mäll.

Jaak treated the group to a tour peppered with his insider's insight - and bone dry wit. We were impressed by Jaak's interpretive light touch and sensitive curation. The decision to cap all text descriptions to a maximum of 1000 characters and to translate only into English was met with a chorus of approving nods. "Any longer and you should just buy the book," was his take.

We also liked his decision not to fill the museum with fancy (and expensive) AV tech, in favour of some robust hands-on interpretation.

How his approach would fare under the much stricter health & safety regulations we have in the UK - the heavy mock shoulder canons and portable lifesize pikes and halberds, for example, or the hand-cranked gunpowder mill - remained moot.

Jaak Mäll, Director of Haapsalu Castle museum
Jaak Mäll, Director of Haapsalu Castle museum

Haapsalu Castle offers free wifi to all its customers, allowing them to easily look up whatever captures their curiosity without having to suffer intermittent (usually non-existent) network coverage while deep inside the three-foot thick stone walls of the castle, or rely on cumbersome and unreliable audio guides ("They are for lazy people").

Ultimately, this is a museum that talks up to its audience, not down. Every decision here seems to be about respecting the visitors, allowing them to make their own choices about how they get their information, how deep they want to go with their experience.

You can find out more on the castle website.

I is for Independence >

Text by Colin Clark © 2019 Programme developed by ARCH Scotland, funded through Erasmus+. Hosted by Maarika Naagel of Vitong Heritage Tours, Estonia.  All rights reserved.
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